Fads Have An Impact On The Car Industry Too

Posted on October 4, 2011 by Hot Mama

Fads Have An Impact On The Automobile Industry Too

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What is "Fad"? A fad is any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behavior's being perceived as novel in some way. A fad is said to "catch on" when the number of people adopting it begins to increase rapidly. The behavior will normally fade quickly once the perception of novelty is gone. The specific nature of the behavior associated with a fad can be of any type including language usage, apparel, financial investment, and even food. Apart from general novelty, fads may be driven by emotional excitement, peer pressure, or even a desire to be outside social norms (counterculture).

By definition fads and trends appear and disappear, and seem to affect all avenues of life, including the automobile industry. Look at all the shifts that have happened during the last decade in the car market. If you took a test drive, back in 2002, of a plain-Jane Nissan Altima, you were probably surprised at the speed being a lot more than expected.

The 240 horsepower engine raised the speeds considerably from what there was during the 90s. These days, there is a family car with 280 horsepower in the Volkswagen Passat. Camaros are being left for dead by little Mitsubishis that set you back $30,000. Who might have thought that an ordinary car these days could be something so powerfully engined as the 500 horsepower Dodge Viper. Essentially there are no more any cars that lack serious power. Each new vehicle model seems to be bigger than its predecessor. A new Toyota RAV4 is actually 14 inches longer in comparison to the last one, and current Honda Civics, are bigger than the Accords from the past.

Nobody would like to pay more for their new car, but get one that's the same size or smaller. People want bigger and better cars if they're going to be paying more. Unfortunately, bigger also means heavier, and vehicle makers will continue to make what the consumer is willing to buy. United states vehicle buyers want to pay less cash for their gasoline, but they don't want to sacrifice speed to get it. They are still more than willing to pay a premium price, and wait in line to get a hybrid from Toyota Prius. All this, having the same seller having plenty of Corollas left unsold. Interest in hybrids is so tremendous that all auto manufacturers are hurrying to follow suit, even to the extent that Nissan will use the system developed by their competitor, Toyota, to bring out their Altima hybrid.

Customers nowadays want style and flair, and gone is the plain styling so common in the 90s. Power steering, automatic windows, airbags and impressive sound systems as being standard attributes are now par for the course. That is most likely the reason for the typical price of $28,000 for that new car you want. We appear to be moving back to the day when a car will be a car, like the SUV is going the way of the foolish. It had been a trend that has maybe run its course, as the bigger the SUV, the farther down the sales have dropped. Sales of the Ford Explorer along with the Expedition are low, despite the fact that sales of little cars are getting better all the time, even the Sentra and the Neon. 8 UPA07slides FutOfUsab Szuc FadsTrends2 Fads Have An Impact On The Car Industry Too

Car manufacturers need to go with the times and move away from the stereotype of big and fast. We live at the beginning of the hybrid period now, and it will be interesting to see how it pans out. In ten years it will be fun to look back and see what happened with all of the automotive craziness. This post is merely an overview and brief synopsis regarding Fads and Automotive Industry. Should you wish to find out more, please check out the links above for additional information regarding Fads and Automotive Industry.

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Posted on October 1, 2011 by Hot Mama